It was a Congress that brought together 2,000 hairdressers from Ukraine, Russia, Korea, Lebanon, Denmark, Germany, Spain, Belgium, Switzerland, Turkey, Greece, Italy, Colombia, Poland, along with five hairdressers from Australia under the escort of our WA state manager. This was an assemblage of countries, language, style and fashion, brought together for one reason: to understand our Industry on a world wide scale.
The idea was to be fashion-forward and to explore, in three days, what our clients are looking for in a hair salon based on information that had been sourced from a world survey of men and women.
The presenters came from different countries, and they delivered hair fashion that doesn’t always fall in line with the UK or USA fashion dictates. And while, to me, their hair work seemed off-trend, less manicured, and less commercial, their shows were grand, showy and loud and well delivered.
We had a viewing of bridal looks that I felt didn’t have the clean lines and neatness that I would expect for Bridal. I believe the work should have a finish that is of the highest order and master the look of perfection. Again the looks were less commercial and not suitable for our Australian clientele.
L’Oreal presented looks for Spring/summer 2013/14; the Ombre Natural hair colour collection, colour which emphasizes the personality of the female customer. This had colour that shines and embodies individuality and natural beauty. We also saw a range of techniques from expressive stranding colour techniques such as balayage Paris, French highlights and colour melange
Remembering Australia is 6 months behind Europe and the Uk seasonally, we also got to preview L’Oreal’s collection for Autumn/winter 2014
The evening events were grand hair and fashion shows filled with spectacular visuals to dinners held in Castles where we enjoyed the sound of live opera. The depth of heritage and history made this a work experience I will long remember.